Led the creative direction of a commercial production for a real estate investment tech startup.
introduction.
Led the creative direction of a commercial production for Willow, a real estate startup revolutionizing property investment through PropSharing—a new model that enables Canadians to invest in real estate together without purchasing an entire property. I collaborated with a third-party agency to ensure the commercial effectively introduced this innovative concept, aligned with the brand, and engaged the target audience.
role.
This project reinforced the importance of clear, audience-focused storytelling in marketing disruptive financial products. Leading the commercial’s creative direction deepened my expertise in brand positioning, cross-functional collaboration, and strategic messaging, all while ensuring the final product resonated with potential investors.
team.
Sophia Smith
director.
Harland Weiss
executive producer.
Mel Stojanovski
producer.
Rico Moran
cinematographer.
Julie Simmons
editor.
Conor Fisher
colour.
Vapor Music
sound.
Vapor Music
sound.
Maddy O'Shaughnessy
agency producer.
Vapor Music
sound.
Will Ennis
actor.